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The domain shluchimexchange.com had the following on the site, "A project of Merkos Linyonei Chinuch." We observed that the webpage said " The Educational Arm of the Worldwide." It also stated " Made possible by the Rohr Foundation. Over 10,000 files in 6 languages. Farbreng with fellow Shluchim around the clock. Live video broadcasts on informative lectures every week. Over 100 forums where you can interact with fellow Shluchim 24 hours a day. Participate in the annual Shluchims chalukos HaShas and various other chalukos hamishnayos and tehillim. Easy access to products for your Chabad House." The header had Shluchim as the highest ranking keyword. This keyword was followed by Shluchos, Exchange, and Chabad which isn't as urgent as Shluchim. The other words the site used was Lubavitch.